You never have the opportunity to make a second “first impression” so when someone asks you “what do you do”…there it is.
The single, most important moment in attracting new clients–your first 30 seconds, commonly known as “the Elevator Speech” or as we refer to it in GCN, your Audio Business Card (ABC).
While it’s about planting seeds and building business relationships, how do you know it’s working as well as it could? By what criteria do you use to evaluate it’s effectiveness? Like many entrepreneurs and small business owners it is usually based on what happens next. The reactive approach.
What about taking a more proactive approach? Answer these two simple questions;
- Have you ever recorded and listened to your ABC?
- Have you ever had anyone other than yourself review your ABC objectively?
If not, why would you expect someone else to listen, much less be intrigued or interested?
Promoting that intrigue or sparking that interest is what you are after initially. You network to build your business right? Most times, even if the product’s reputation precedes you, without intrigue and interest-building, your prospect is going to be mildly interested at best. And it still begs the question – why YOU? If they can get it somewhere else, what is going to make them come to you?
So how do you throw that 1-2 zippy punch that makes them come to attention?
Record yourself. Walk away from it for a short period, at least 15 minutes, and then listen to it. You may hear some things to change immediately. You may want to write it down. Then record it again.
However, the proof is in the pudding, as they say, so now you need to use it.
Consider starting with participating in one of our Virtual Meetings, currently free to those that choose to take advantage of the networking opportunity. Everyone who attends has the opportunity to record his or her ABC, listen to it and then, if they choose, re-record until they are satisfied. Then that ABC is presented to market your business during the online networking meeting for everyone to hear.
On the other hand, what if you want to improve it? You hear the quivering in your voice. Your words sound too similar to others in your profession. You can’t seem to find the zing that makes you stand out from the crowd. What do you do?
You get an expert to help you formulate it…to smooth, to excite, to express your expertise–to help you put YOUR passion into it!
Consider ramping it up by taking advantage of the Global Connections Networking Membership. We provide members up to two hours free coaching on their Audio Business Card – content and delivery per quarter so that you know you’re getting the maximum results possible.
- The team at GCN reviews the content from a sales and marketing perspective so your words will attract the referrals you desire.
- Once the content has a solid base, we help make sure that the delivery is smooth and confident.
Finally, and here’s the best part, once it is perfected, you don’t even have to be present to deliver it!
When you are ready AND if you choose, GCN posts your ABC on your GCN web page and provides YOU the audio file to put it on your own (separate) website if you prefer. Then, when someone has a referral to send you, they have the opportunity to hear you first so that when you do connect – it is a more qualified lead. They have heard your voice, your energy, your pitch and they liked what they heard.
Check it out. Join our next virtual meeting, or just jump to the chase and join Global Connections Networking and make your Audio Business Card a powerful marketing tool that will draw clients and new business to YOU!
To find out more about the creators of Global Connections Networking check out Kira Wagner at www.yourfreedomguide.com and Paul Wagner at www.softwaremagician.com
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