elevator speech
First Impressions
Thursday, January 24th, 2008You never have the opportunity to make a second “first impression” so when someone asks you “what do you do”…there it is.
The single, most important moment in attracting new clients–your first 30 seconds, commonly known as “the Elevator Speech” or as we refer to it in GCN, your Audio Business Card (ABC).
While it’s about planting [...]